A recent survey carried out by CRR Marketing showed that 70 per cent of the people interviewed use the Internet to find their holiday destination, with just over half of this number influenced by the opinions of family and friends as to their holiday destination. The study, which took place on the island at the beginning of August, had more than 600 participants, a third of who were British, a further third Spanish, whilst there were 15 per cent Italians, eleven per cent Germans and four per cent French, with the remainder being made up of people from different nationalities. More than half of the sample was aged between 25 and 44 years, with only two per cent over 65.
The study concentrated on where tourists find out about local information, with 19 per cent of those interviewed claiming they gleaned information from their tour representative or reception desk, whilst 20 per cent visited tourist information offices. Meanwhile a high percentage surfed the Internet before arrival to discover interesting places to visit, with 20 per cent claiming to have read the local press, including The Ibiza Sun, to find out what was going on.
Of those questioned 26 per cent had booked ‘all-inclusive’ holidays whilst only six per cent had chosen full board, compared with 25 per cent on half board, with 34 per cent booking on a room-only basis.