Holidays survey, CRR Marketing
January 6, 2011
Weddings in Ibiza
January 15, 2011

With bookings beginning to pick up for the Ibiza Summer 2011, it appears value for money will remain key for customers this year. ABTA’s Travel Trends 2011 Report, released last week, claimed that against a harsh economic backdrop, British travellers will continue to seek value for money in 2011. Seventy-four per cent of travellers believe that the greatest value for money – but not necessarily the lowest prices, is an essential or important booking element.
With the pound falling against the euro over recent years, British travellers have discovered non-eurozone destinations in their droves. Turkey and Egypt will again experience a successful year as the high standard of holidays on offer at good prices has consistently provided good value for money. Next year will also see competitors, such as Tunisia, Syria and Abu Dhabi climb the ranks of popularity as investment in tourist infrastructure comes to fruition.

Enthusiasm for our favourite short haul destinations in Europe is also set to be reignited, as it is likely that the pound will finally rally against the euro in 2011.

The UK cruise market prides itself on value for money, with an all-inclusive price structure which includes accommodation, entertainment and meals. This combination together with attentive service, innovative products and great headline prices will see cruising grow to 1.77 million UK passengers next year. Seven new ships are launching to the UK market in 2011 further increasing UK cruise options.

Despite cutbacks, travel is still seen by the majority in the UK as an essential, and all-inclusives will again be popular in 2011.

Mark Tanzer, ABTA Chief Executive said: “While cost will be high in customers’ consciousness in 2011, so is their desire to get the best experience for their money. Travel companies who pride themselves on good service and provide excellent holidays will win custom. ABTA and its Members will continue to strive for high professional standards in 2011 and offer value, quality and a fantastic range of choices.”

FCO spokesperson Lynda St Cooke said: “It’s interesting to note the trends highlighted in this report. People are clearly seeking to watch their budgets, which will lead some to stay with friends and family rather than in hotels.”

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